Loveplex Pro Platinum Blonde Shampoo is a step up from our DAILY Platinum Blonde Shampoo. It can be used on all types and is our professional strength shampoo which tones the hair without drying it out.
Specifically developed for blonde and brown hair to maintain rich, luxurious cool tones
Helps to neutralize unwanted orange and red tones from the hair
Instantly revitalizes and brightens dull, lifeless, silver, gray or white hair
Watch what happens when this brightening shampoo meets blonde, gray or white hair! It adds life and shine and reduces yellow or brassy tones
Its vibrant coconut oil and argan oil base awakens the senses and instantly turns up the clarity and shine